Strategist. Author. Health Advocate.
Working at the intersection of employee benefits, metabolic health, and the ideas that change how organizations think about their people.
James M. Knox has spent his career helping employers, brokers, and consultants think differently about health benefits — not as a cost to manage, but as an investment with measurable returns.
With deep roots in employee benefits strategy, James brings a practitioner's perspective to the complex intersection of workforce health, plan design, and financial outcomes. His work focuses on metabolic health as a driver of both individual wellbeing and organizational performance.
As the founder of HealthDividend360, he developed a voluntary metabolic health benefit model for large self-insured employers — one that addresses the GLP-1 cost crisis while creating genuine value for employees and measurable savings for plan sponsors.
James is also a contributing member of the Grapefruit Life editorial team, where he writes on health strategy, longevity, and the science of living well. His upcoming book, The Health Dividend, introduces a new framework for understanding health as a lifetime investment.
Areas of Focus
Employee Benefits Strategy
Plan design, cost management, and benefit innovation for large employers and their advisors.
Metabolic Health
The science of metabolic function and its connection to chronic disease, energy, and longevity.
Health as Investment
A framework for understanding health decisions as compounding choices with long-term financial and life returns.
Writing & Editorial
Contributing author and editorial team member focused on health strategy, lifestyle, and evidence-informed living.
Work Worth Exploring
A collection of platforms, brands, and initiatives built around the belief that better health and smarter benefit strategy create real, lasting value.
HealthDividend360
A voluntary metabolic health benefit designed for large self-insured employers. Reduces GLP-1 costs, improves workforce health, and generates measurable employer ROI through structured program access and the patented Metabolic Health Index.
Dollar Based Dental
A fresh approach to dental benefits that puts employees in control of their dental spending. Designed to make dental care more accessible, transparent, and affordable for both employers and their teams.
CPS125
A Section 125 cafeteria plan resource and strategy platform helping employers and brokers maximize pre-tax benefit opportunities for employees while reducing payroll tax liability.
Grapefruit Life
An editorial platform exploring the intersection of health, longevity, and modern living. James contributes as a member of the editorial team, writing on metabolic health, lifestyle strategy, and the science of living well.
Grapefruit Wellness
A wellness brand focused on practical, evidence-informed approaches to everyday health — nutrition, movement, sleep, and the habits that compound into a better life over time.
Let's Start a Conversation
Whether you're interested in speaking, media, or simply want to connect — I'd love to hear from you.